Have you ever promoted an affiliate product or service?
If your answer is yes, that’s great!
But if you are a newbie or still waiting for your first affiliate sale, then this post is exclusively for you.
In the present scenario, Affiliate marketing becomes one of the most profitable marketing models where companies are promoting their products and services through affiliate marketing to drive more sales and generate significant revenue.
Affiliate marketing is extremely beneficial for both brands and affiliate marketers, where companies make more sales and revenue, and on the other side, affiliate marketers generate good income.
If we talk about the future of affiliate marketing; According to SaasScout, the global affiliate marketing industry is estimated at US $12 billion and expected to grow by 10% over the next few years.
If you are a blogger and want to be successful in affiliate marketing with additional passive income, you must first understand the basic concept.
Affiliate marketing is actually a performance-based model where you get paid for the model you have joined. There are some common affiliate marketing models available such as PPL (Pay-Per-Lead), PPS (Pay-Per-Sale), PPI (Pay-Per-Install), PPD (Pay-Per-Download).
Whichever affiliate model you choose, but if you want to be successful in affiliate marketing, you need some patience and dedication.
In this article, we are going to share 15 actionable affiliate marketing tips and techniques that will bring your blogging income to new heights.
Here, We will not talk about blogging concepts like (niche selection, keyword research, or promotion). We assume that you have already set up your blog.
To set up your Affiliate website or blog, you can check out this amazing article – How To Start A Blog In 2021 Under 35 Minutes.
15 Best Affiliate Marketing Tips To Boost Your Earnings In 2021
1. Improve Your Website’s User Experience
Do you know that a great website user experience (UX) helps increase your sales? If you need an example, you can check out Apple’s website, and you can easily find out how their website smartly appeals to their users.
Your website is just like your salesman and could be your most powerful asset if you smartly take care of it. A business website or blog can leave a lasting impression on a customer. So if your website or blog is ad-riddled and crashes often, or has confusing menus, there is a higher chance that you are struggling to generate sales.
Here are some quick tips on how you should build your website to provide a great user experience.
Focus on content readability – Make sure your content is easy to read. Don’t just throw your content on the page, but try to give formatting styles with meaningful experience. Here are some useful and practical tips that you can follow –
- Always use short paragraphs and sentences.
- Use bold and italics text style to highlight important content.
- Use the table of content on your blog post to outline steps.
- Use a font that is easy to read on all devices.
- Add enough white spacing between your paragraphs.
Visual content optimisation – If you truly want to connect with your audience, using visual content such as images and infographics is a must. You would be surprised to know that visual content helps to increase people’s willingness to read your content by 80%.
More importantly, visual content can rank higher in Google image search results and drive more traffic to your website. Here are some practical visual graphics optimization tips that you must follow –
- Image filename must be relevant and accurately describe the image.
- Make sure to reduce the file size of an image without losing quality.
- Optimize the image alt text (also known as alternative text or alt attribute).
- Optimize the image caption and title.
- Don’t add any important text inside an image.
Site hierarchy optimization – If you truly want the best user experience for your audience, don’t overcomplicate your site hierarchy, but try to keep it simple. Ensure that all the important pages and blog pages on your website should get access from the homepage in less than 3 clicks.
For a better understanding, if you are running an Affiliate website, a user should be able to visit your affiliate product pages in less than 3 clicks.
Internal link optimization – An internal link is any link from one page to another page on your website. So internal linking is very important not only for SEO purposes but for enhanced user experience.
As an affiliate marketer, if you want to have a better user experience, always use internal links that connect pieces of related content. But make sure you don’t include too many links.
Focus on the mobile segment – As an affiliate, we cannot ignore the larger mobile users segment. According to Statista, In 2020, the number of smartphone users worldwide is around 3.5 billion, and It’s expected to reach 3.8 billion next year.
Having a mobile-friendly website has been an absolute must in recent years. So we all need to focus on this segment, and if you are not sure whether your website is mobile-friendly or not, you can test your website using the Mobile-Friendly Testing Tool.
2. Know Your Target Audience
This is a crucial step to succeed in the affiliate marketing industry. No matter what niche you choose for your affiliate marketing, but if you don’t know your audience’s needs and wants, you can’t expect good results.
Put simply, if you want to be successful in affiliate marketing, only promote those products and services that satisfy the user intent.
Now, if we talk about user intent, there are three main types of intent:
- Navigational – The user is trying to get to a certain site.
- Informational – The user is looking for information.
- Transactional – The user is ready to buy or to perform some other specific online activity.
For a better understanding, you can check out this short video from Scott Linzer, who directs search engine marketing for AKQA.
Now, let’s take an example, suppose you have a sports website, where you write content about sports activities. If you understand who your target audience is and what they’re actually looking for, you’re in the right direction. It will help you determine what kind of content you need to create and what factors you need to focus on. Only after that, you can expect some good affiliate sales figures.
Before writing your content or product review, always try to understand user intent and then plan your content strategy accordingly.
3. Write Valuable Content
As you already know, as an affiliate marketer, It’s required to understand your audience’s needs and wants and try to create valuable content accordingly.
But you would be surprised to know that most affiliates just focus on including affiliate links in the content to make money instead of providing value to their audience. Sure, they can make some money by doing this, but that would only be for the short term.
So if you want to get success in affiliate marketing, you need to focus on understanding your audience’s intent and start creating comprehensive quality content like in-depth product reviews or comparison posts to meet their needs. And certainly, you will get good sales figures.
Generally, I focus on writing my review contents with this sequence – Discuss the problem >> product introduction >> product features >> product benefits >> conclusion.
For a better understanding, you can check out our WP Rocket Review, and you will get an idea of how it works like a charm.
4. Connect With Your Affiliate Managers
One of the secrets to success in affiliate marketing is relationship building with your product affiliate manager. By regular communication, you can increase trust, which, in turn, builds loyalty.
The best part about relationship building is that affiliate managers also want to interact with their affiliates to improve their affiliate program to drive more sales.
Have you ever noticed that you regularly receive reminder emails from your affiliate manager when you join any affiliate program? These emails are actually about new promotional offers and discounts.
So, what should you do now?
Just ask your Affiliate Manager to review your site or offer some tips on how best to increase conversion rates. Ultimately, you can expect some practical tips and strategies to create your content or promote your affiliate product.
Here are some practical tips for building a relationship with your affiliate manager.
- Always follow all the rules of your affiliate program.
- Always participate in all affiliate contests.
- Always respond to any email you have received from your Affiliate Manager.
- Always try to generate consistent income using your affiliate program.
- Always share your comments or feedback on the affiliate program.
- Try to connect with your affiliate manager through social media.
5. Blog Posts Should Always Be Updated
Never just focus on delivering new content; here, the point is, you can drive more results (traffic and sales) from your existing content.
As a blogger or an affiliate, it is necessary to update your existing content regularly.
It is strongly recommended if you are promoting software, WordPress tools, or online services as these products are updated frequently.
Now, if you are wondering, why is it important to update existing content or blog posts?
The answer is simple: updating old content always helps you get more backlinks, build reader loyalty, and stay up to date with SEO best practices.
6. Use of Link Shorteners
As an affiliate marketer, you should always use any link shortener plugin to shorten your ugly looking affiliate links into professional-looking links.
For that, I highly recommend using the Thirsty Affiliate plugin to manage all your affiliate links.
Why use a URL Shortener?
- You can easily track the number of clicks, their location, and time.
- It helps in making the post look better.
- It also helps in brand recognition due to the audience’s trust in your branded links.
7. Always Use Nofollow on Affiliate Links
Affiliate links on your website must always be “no-follow”; otherwise, Google might penalize you for having too many affiliate links on your site.
If you keep your affiliate links “do-follow,” Google will pass your website link juice (it’s technical SEO term) to the website you link, and as a result, it will affect your website’s ranking. Ultimately It will harm your Affiliate Marketing business.
How to keep your affiliate links “no-follow” –
You can simply do this by using the Thirsty Affiliate Plugin.
Go to the plugin’s settings >> Link Appearance >> go to the “no follow on links” option >> Select the ‘Yes’ option and click the Save button.
Quick Note – If you need Thirsty Affiliate Plugins settings, you can ask in the comment section. I will provide you txt file.
8. Effectively Promote a New Product or Service
This is one of the crucial steps in affiliate marketing. In most cases, we’ve seen that whenever someone writes content for a new affiliate product, they just focus on SEO. We know SEO is a must and ongoing process, but it’s also necessary to effectively promote your content in all possible ways.
You already know that the success of an affiliate marketing campaign entirely depends on your promotional strategies. However, if you don’t do it properly, you may miss out on opportunities or even lose prospective customers.
Here are some effective ways to promote a new service or product –
- Promote your content by running contests and giveaways.
- Email marketing is an effective way to promote your content.
- Promotion via social media like Facebook pages and groups.
- Paid advertising by Social Media & Google Ads.
- Promotion through Youtube and podcast.
9. Use Heatmaps for SEO Strategy
As a blogger or digital marketer, everyone wants to have a fully optimized website to grab the attention of their target audience, have a low bounce rate and high conversion rate as well.
And now it becomes possible for everyone to make this kind of website, a simple Heatmap tool can be extremely useful.
Heatmap is actually a visual representation of each part of the web design that captures the user’s attention.
Put simply, Heatmap is a combination of “Hot” and “Cold” color spots, which help you understand the strong and weak points of your website structure.
Hot spots are where people tend to click, whereas cold spots are areas they tend to ignore.
By using a heatmap, you can easily analyze your website structure and take action to improve or change it accordingly.
I recommend you to try the Attention Insight tool to analyze your website. One thing I really like about this tool is the accuracy of the results. It shows you the results in 3 different parameters: Attention heatmaps, Percentage of attention with auto AOI, and Clarity score and Benchmark.
10. Offer Freebies and Bonus
It’s no secret, you can boost your affiliate sales by offering freebies and bonuses along with affiliate products.
It’s actually a smart strategic technique, and it’s entirely up to you to decide what to offer your audience. The only rule is that your bonuses or freebies must be relevant to your affiliate products you are trying to sell.
This affiliate marketing technique is a really very effective way to increase your conversions.
Because if someone had the choice between:
Buying a $1k course and…
Buying a $1k course with 5 bonuses…
Most people are going to (obviously) choose the option with the bonuses.
For a better understanding, let’s take another example; imagine you are promoting an SEO tool as an affiliate. You can offer a free, in-depth SEO concept eBook as a bonus to provide more value to your audience.
11. Use Smart Pop-ups to Boost Your Revenue
Pop-ups are one of the powerful lead generation tools that converts your website traffic into leads.
This tool is extremely effective in capturing the intent of your audience. It will help you build email lists, drive traffic, affiliate product promotions, and get the most out of your marketing investment.
If you know exactly how to use popups on your website effectively, it will definitely help you with your affiliate marketing strategy.
There are too many plugins available for popups. But if you are looking for a feature-rich plugin, I will recommend using the Convert Pro plugin. This plugin is truly one of the easiest and most effective WordPress popup plugins.
I love this plugin more than others because:
- Ready-to-use Templates
- Very easy to customize with drag & drop builder
- Integration with most platforms
- Secure and stable coding
- Highly optimized for super-fast loading speed
- Multi-Step Popups
- Advanced exit intent technology
- Easy A/B testing
12. Strategies for Monitoring Your Competitors
There are countless external factors that influence your business. But still, it is up to you to decide how to manage them and increase the revenue potential.
Your actual competitors are also one of them, so it becomes necessary to monitor them to see what they are up to. It also allows you to learn about their strategy and tactics, track their successes, and learn from others’ mistakes.
This information allows you to develop a strategic plan to keep your blogging or affiliate business competitive.
There are many free or premium tools available for competitive research, but for accurate results, always go for the premium one. I recommend you to try the SEMrush Competitive Research tool.
SEMrush is the only SEO toolkit you need. Using SEMrush, you can perform competitor analysis, keyword tracking, SEO audit, keyword research, and more.
13. Use Google Analytics
Google Analytics is a web analytics tool provided by Google that helps you track and analyze your website traffic source.
As a blogger or affiliate marketer, you are required to use Google Analytics to measure your success and understand your audience’s behavior on your blog posts and web pages.
You should always analyze your google analytics account to check which articles or posts are performing better than others. This analyzing report will help you in making a strategy to promote your affiliate products through top-performing articles.
To check the top-performing pages of your blog or website, Simply login to your Google Analytics Account.
Go to the Behavior Section >> Site Content >> All Pages.
Here you can analyze all of your top-performing pages on your blog.
14. Use Google Trends
If there’s one big mistake that most affiliate marketers make, it’s not doing the topic research before writing any content.
It is a known fact that those who do more research into trends have a higher chance of getting success than their competitors.
Google Trends is a great way to spot out popular topics around your niche and content creation. As an affiliate marketer, it will also help you in promoting relevant affiliate products.
Google Trends also assist you in determining which brand or features have greater consumer demand. These insights can help you make more sound decisions on content strategy.
Now let’s take an example; suppose you are confused between Hostgator and Bluehost. You don’t know what to promote because both are good.
In this case, you should use the Google Trends free tool to find out what is trending in the market and which option is better to promote.
15. Don’t Join Too Many Affiliate Networks
There is no limit to the number of affiliate programs you can join. There are literally hundreds of affiliate networks available, but you need to know which are the best. Applying on all initially is not a wise idea.
But if you are a newbie, you should initially focus on one or two affiliate programs. More than that would create a lot of confusion.
A good strategy would always be to start with one but pick a niche in which you can find more related offers.
Once you get the hang of it, it’s all up to your own choice, which affiliate you can handle well.
Final Thoughts On Successful Affiliate Marketing 2021
Affiliate marketing is one of the most lucrative and profitable marketing models to make money online if you do it in the right way.
Success entirely depends on how passionate and engaged you are, what strategies and tactics you use, and how well you implement them.
Ready to take your affiliate marketing to the next level?
With the affiliate marketing success tips above, I would say just open your wings and fly. Success will definitely come to you.
Now your turn!!
If you have any doubts or questions, feel free to comment below, I will certainly help you.
Happy Affiliate Marketing!