Semrush vs Similarweb: Which Is the Best SEO and Marketing Tool in 2023?

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You probably know, SEO is a constantly evolving process, and it’s important for all businesses to stay up to date with the latest changes. While many businesses are still stuck in their ways and tend to be inflexible when it comes to SEO, this can be detrimental to their growth.

It was almost 10 years ago when Google first introduced the Panda update to its search engine algorithm, and since then it has continually improved the website ranking process.

Google’s algorithm updates are usually a good thing; they help to eliminate irrelevant sites from the results and thus boost the rankings of relevant sites that are optimized to reach target audiences.

There are many techniques that an online entity can implement to rank better on the search engines, but the most important one is SEO or search engine optimization. SEO is an advanced technique of optimizing your site for search engines in order to increase your web traffic. Some of these techniques are keyword research, on-page optimization, link building, competition analysis, and more.

A strong SEO strategy is critical to the success of your online marketing campaigns. Whether you are a blogger, affiliate marketer, or digital marketer, if you have a good SEO strategy, you can attract a large number of prospects and targeted sales. It means more revenue, more customers, and more money in the bank.

There is a wide range of tools for SEO available in the online market, which you can use to get more exposure for your business and boost the visibility of your website. But some of these tools have some flaws and don’t give the desired results. Therefore, you need to choose the tool that will help you effectively drive traffic to your website.

Today in this article, we are going to discuss the two best SEO tools in the industry, Semrush, and Similarweb. However, both tools provide you with a comprehensive list of SEO features, so how do you decide which one to use for your online marketing needs and its growth?

Therefore, we’ll compare Semrush vs Similarweb to help you decide which one is the right one for your business.

Before we get into a detailed comparison of Semrush vs Similarweb, let’s take a look at the overview of both SEO tools.

So, without further ado, let’s dive in.

Semrush vs Similarweb: An Introduction To Both Tools

Semrush vs Similarweb
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Semrush and Similarweb are two of the most popular market and competitive intelligence tools. However, when it comes to choosing the one that best suits your needs, it can be difficult. So we decided to help you out and compare both tools to see which is the best option for you.

So let’s start with the introduction…

Semrush Overview

Semrush is well-known visibility management and content marketing platform that has been around since 2008. It is a mature player in the market trusted by big brands like Nike, Tesla, Apple, Vodafone, IBM, Walmart, and many more.

Semrush Introduction
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Semrush is used by over 7 million online marketers around the world, which is a big chunk of the market. It’s the only service I’ve seen that provides detailed statistics on over 20 billion keywords from 142 geographic locations.

Whether you are a blogger, an online marketer, or a business owner, you are always on the lookout for new ways to manage your online presence. You always want to have a comprehensive strategy that will help you achieve more success with your online marketing campaigns. However, you often don’t have time to manage all aspects of online presence, this is where Semrush comes in as a solution.

Semrush is a SaaS product that helps you in the complete management of your online presence. From the moment you sign up for the Semrush account, it will walk you through the entire process of managing your business and obtaining valuable information that will help you in making your online marketing campaigns more efficient and effective.

Semrush is not just an SEO tool, it’s a business suite of 50+ amazing tools, which enable your business to get the most from search engines, social channels, and your online marketing. You can use these tools to not only get the best from your online marketing efforts but also to increase the productivity of your business in general.

Major Tools from Semrush

Here are some of the most popular tools:

  • Advanced Keyword Research
  • Technical SEO Audit
  • Backlink Analysis & Link Building
  • Content Marketing Analytics
  • Competitor Analysis
  • Social Media Management
  • Market Analysis
  • Brand monitoring

 Semrush Features

Semrush Features
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  • Domain overview with all useful metrics like authority score, organic/paid search traffic, backlinks, main organic competitors, and more.
  • Keyword research with important metrics like Total MSV (monthly search volume), Keyword difficulty, keyword variations, and more.
  • Get millions of keyword ideas with the Keyword Magic Tool.
  • Track any domain’s backlinks and monitor the health of backlink profiles.
  • A quick and comprehensive audit of any website with 3 simple steps.
  • Monitor your local ranking, competitors, and relevant keywords in one place.
  • Advertising research with ad budgets and keywords.
  • Analyze site position tracking for a custom set of target keywords.
  • Track and manage all social profiles in one place, along with the ability to analyze the competitor’s social media profiles.
  • Develop a robust content strategy and create engaging content for your audience using the Content Marketing Platform.
  • Analyze how content is performing on your website using the Content Audit tool.
  • Utilize the Brand Monitoring tool to monitor brand mentions both for your brand and that of your competitors. You can analyze the estimated reach, analyze mention sentiment, track referral traffic, and evaluate the PR effectiveness of any brand.
  • An SEO writing assistant available to check your content for SEO friendliness and originality online.

Semrush is a powerful and comprehensive platform that provides you with many essential tools that help you dramatically increase traffic and conversions to your site by increasing your search engine rankings.

Semrush offers many other tools that can help you improve your site’s position in search results. That’s just the beginning, though – there’s so much more. To learn more about the features, click here.

But wait… It’s not all about Semrush.

Semrush recently introduced a new addon to its advanced tool basket named Semrush .Trends. Now without further ado, let’s take a look at this addon.

Semrush .Trends Overview (A Newly Released Addon)

Semrush .Trends is a market intelligence and competitive research solution that provides you with in-depth analytics reports on audience behavior and traffic sources of any website and helps you understand how this data can be used to improve your site’s performance.

Semrush .Trends Introduction
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Semrush .Trends includes the two main tools “Traffic Analytics” and “Market Explorer”.

Let’s take a closer look at both tools.

1. Traffic Analytics:

Semrush Traffic Analytics tool is an excellent tool that provides a comprehensive overview of any website’s traffic data and lets you gain a competitive advantage. Therefore, you can make more informed decisions and ultimately gain a greater sense of control over your traffic flow.

Semrush Traffic Analysis
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Identifying your target audience is the first step in creating an effective marketing campaign. and the success of your business depends on knowing what current and potential customers expect from you.

By using the Semrush Traffic Analytics tool, you can track your competitors’ traffic share, such as from where it comes, how it engages, and what devices they use. 

Furthermore, you can also use the tool to find out how much traffic you drive. By doing so, you will have the opportunity to get to know your customers better. Using the traffic analytics tool, you can also find out which of your top referrers is using which keywords and how they interact with your web pages.

You can analyze your website traffic to that of the competition and use that information to make smart decisions about where to focus your efforts.

2. Market Explorer

If you are a marketer or a business owner, you know that having an edge in the marketplace is crucial to separating yourself from your competitors.

However, you cannot expect success from your business unless you come up with a successful marketing strategy. This is not only a strategy to help you determine how best to build traffic for your website, but it can also help you learn more about your competitors’ websites. It’s like being able to read your competitors’ minds. This information is very valuable because it allows you to determine how you can improve your own website and marketing strategy so that you can obtain better results than your competition.

That’s where the Semrush’ Market Explorer tool comes in. This analytical tool can assist you in finding out what channels your competitors use most effectively to drive traffic to their websites so that you can optimize your marketing strategies accordingly.

Semrush Market Research
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This tool is especially helpful if you are just starting out publishing your content with the intent of maximizing your SEO results. Using this tool will help you identify channels that you should consider in order to boost your traffic.

Additionally, the results will give you an idea of what direction you should take your site so that you can develop a plan and ensure your site is reaching the right audience.

A recent update to Semrush has led to a number of new features. Check out the in-depth report here: Semrush Key Product Updates 2023: Boost Up Your SEO Efforts Now

Quick Note – Semrush .Trends is a newly released addon. However, this tool can only be accessed as part of a paid Semrush subscription at an extra cost of $200.

Similarweb Overview

Established in 2007, Similarweb is another well-known website analytic & competitive traffic intelligence platform that provides you with a comprehensive overview of your competitors’ traffic source and audience insights.

Similarweb Introduction
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Similarweb’s reliable and accurate data enables you to make key decisions on where to focus your marketing efforts. One of the best things here is that using this tool, you can monitor your competitors, benchmark your site’s performance, and measure your growing traffic with no hassles.

Similarweb is the world’s most popular competitive research solution. It offers a variety of tools that help you research your competitors’ businesses and gain valuable insights into their acquisition strategies. Besides providing detailed insights on traffic, acquisition, and user behavior, it assists with market research, competitor analysis, and search engine optimization.

Major Tools from Similarweb

  • Market Research
  • Company Research
  • Audience Research
  • Competitive Analysis
  • Keyword Optimization
  • Ad Research & Media Buying

 Similarweb Key Features

Similarweb Features
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  • Using the website comparison feature, you can compare up to five sites simultaneously.
  • Analyze traffic data to determine the number of visits, duration, pages per visit, and bounce rate of desktop and mobile devices.
  • Social media and display ads traffic analytics allow you to gauge which platforms are driving the most organic and paid traffic to your website.
  • In addition to its Keyword Finder tool, Similarweb also provides PPC keywords to its users.
  • By using the popular pages feature, users get an overview of the most interesting pages on the website, along with traffic volumes for each.
  • Keyword analysis can be used to find the right keywords for your mobile application.
  • Get statistics about any website including bounce rates, monthly hits, and page views.
  • Analyze the publishers and ad networks that your competitors use to acquire more traffic.
  • You can analyze the traffic you receive via email and social media.
  • Competitive intelligence insights for ad creatives and formats.

Semrush vs Similarweb – Feature Comparison (Which is the Best SEO and Marketing Tool in 2023?)

As we discussed in the introduction, both tools, Semrush and Similarweb, possess great potential that you can utilize to achieve your strategic goals, whether you want to monitor your competitor’s traffic or identify the list of keywords they rank for. Making use of both tools will provide you with maximum benefit.

Let’s move on to the interesting part, which tool is most appropriate for your business?

So, for better clarification, we’ve compared the features of the two tools so you can decide which one is right for you.

1. Competitive Traffic Analysis & Research

A competitor website’s traffic analysis can be an essential key to making the right marketing decisions. You can learn about the interests of your target audience, assess the competition’s strengths and weaknesses and how they’re changing, and see what new products or services you can introduce to give your business an edge.

A recent study revealed that thousands of online business owners are using competitor website traffic as a key metric for the evaluation of their SEO and marketing campaigns. This is because it enables users to instantly see whether their online presence is performing well or not. By analyzing this data, businesses can identify potential areas for improvement.

Let’s compare Semrush and Similarweb to see which one performs best in the Competitor Traffic Analysis arena.


The Competitor Traffic Analysis tool by Semrush is a powerful and easy-to-use tool that lets you determine the true source of your competitors’ traffic.

With a whopping 190 geographic databases, Semrush offers accurate traffic analysis for any competitor’s website. This tool provides you with traffic analysis data on different categories such as audience, industry, traffic journey, competitive positioning map, and so on. The best part about this tool is that you can analyze up to 200 websites at a time without any data threshold limit.


Similarly, Similarweb’s Competitor Traffic Analysis tool offers decent traffic analytics features, but with some limitations and additional charges.

Traffic analytics reports are provided based on 90 Geographic databases; however, this service comes at an additional cost. Besides that, all major traffic analytic reports are accessible, but again you will have to pay extra cost.

Winner: Semrush
If you use Semrush’s Competitive Traffic Analysis tool, you can find out more about a competitor’s digital marketing capabilities without spending any extra cost.

2. Competitive Search Analysis

The first step to creating your own winning strategies is collecting data about your competition. Pinpointing the right keywords and phrases that are associated with the type of site your competitors are using, and what they are doing to rank in the search results is essential for effective SEO.

Apart from that, analyzing your competitors’ organic and paid search strategies reveals their marketing approaches. Through this research, you will be able to gain insight into the performance of a competitor or potential partner. It provides insight into their marketing strategies such as organic search, search engine optimization, and advertising.

Semrush and Similarweb each offer competitive search analysis services, so let’s compare them and determine which one makes the best impression.


Semrush is a powerful SEO tool that lets you conduct competitive research and analyze your competitors’ SEO strategies. Using its strong sets of features, such as Keyword gap analysis, Display advertising, PLA, and SERP features analysis, you can easily optimize your website.

Semrush Domain Overview
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Not only that, but its largest database of keywords (over 20 billion) makes it possible to provide more comprehensive and accurate analytics.


Competitive research is more than just understanding your industry’s competition, it is critical to the success of your business. Similarweb also has a comprehensive set of features that allow you to perform SEO analysis on your competitor’s websites.

Using the Similarweb tool, you can perform Keyword Gap Analysis, Organic / Paid Rank Analysis to find out which keyword competitors are targeting the most. Additionally, you have the option to perform SERP feature analysis and bulk data analysis, but you will need to pay additional fees for these services.

Winner: Semrush
Semrush is an effective tool for conducting competitive research. Due to its large keyword database (over 20 billion), it can provide more detailed and accurate analytics.

3. Keyword Research For SEO

keyword research is one of the most important steps in creating a successful digital marketing strategy for your business. A poor keyword choice could be holding your website back from getting Google’s top ranking.

Semrush and Similarweb both offer magnificent keyword research tools, but will provide more accurate results? In reality, both tools are doing their job very well. However, the choice between the two can be confusing. Let’s look at the two tools to see who has more potential.


In terms of keyword research, Semrush is a very promising tool that offers plenty of details about the keywords you are looking for. It’s easy to get started, just enter the keyword and within a few seconds, you’ll get the results.

Semrush Keyword Overview
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Semrush has a huge keyword database (20 billion) that provides you with a specific overview of any keyword search. You can see the search metrics on any keyword based on desktop or mobile searches, and you can also see something called Click Potential, which lets you predict how likely it is that someone would click on your result if it ranked high on the SERP.

Additionally, Semrush offers you the ability to group keyword ideas semantically by topics to help you find relevant keywords more quickly.


Similarly, Similarweb offers a powerful keyword search tool that allows you to discover the competitive landscape for any keyword given on the web. In addition to showing you the search metric for any given keyword, this tool will also show you the statistics for the keyword in terms of both mobile and desktop searches.

For a better insight into any keyword, Similarweb also offers the Question keyword, which helps reveal user intent.

However, a semantic breakdown of keyword ideas by topics is not available with this tool. So, in that case, you cannot group ideas at the moment.

Winner: Semrush
With Semrush’s Keyword research tool, you can analyze your keywords quickly and easily. In addition to that, you’ll also get a full breakdown of every keyword metric – volume, CPC, competition in paid search, top-ranking pages, ad copy, and so on.
Not only that, but due to its large keyword database (over 20 billion), you can expect more detailed and accurate keyword research and analysis.

4. Content Marketing Strategy

Content marketing is an increasingly popular method to develop and communicate with customers and create a well-deserved online reputation. It is a marketing strategy that grows your online community by sharing useful and valuable content. You can use content marketing to create credibility, develop trust and increase search engine visibility.

Nowadays everyone is talking about content marketing, but how does one know which one is right for them? Or which types of content are best to drive paid traffic, leads, and sales?

The most successful content marketing techniques use insights and data from a variety of sources to create content that is relevant, engaging, and easy to consume anywhere. For this process to succeed, a great deal of expertise and tools are needed.

Similarweb and Semrush can help you create better content and get the most out of your efforts. But which one is the most useful? Let’s take a look.


Semrush is an SEO and content marketing tool that helps you create content that converts. You can use it to create content that engages your audience and develop a successful content strategy. Additionally, this tool can be used to optimize your content creation process and monitor its success.

Semrush Content Marketing Strategy
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Semrush’s Topic research tool allows you to discover relevant and trending topics with good SEO potential, catchy headlines, and popular audience questions to share with your readers.

A regularly updated content is one of the best tactics for retaining an audience. You can use Semrush’s Content Audit Tool to analyze your blog content to determine which types of content are most effective. It’s then possible to track the performance of your updated article by viewing its Google Analytics performance. That’s right, you can do this in real-time to see if your audience is interested in your new content.

What if you could provide unique content experiences to your audience?  Click here for a free trial of the Content Marketing tool.


Similarweb does not offer a standalone Content Marketing tool. It allows you to analyze a competitor’s website to identify the top-performing content and links that generate the most traffic.

It’s a great tool for finding high-volume, relevant content related to your business or niche. Furthermore, the tool provides an index of relevant websites as well as a list of available articles based on the keywords you input.

Winner: Semrush
Semrush is an SEO and content marketing tool that helps you create content that converts. With its range of options, you can craft an effective content strategy and create engaging content for your audience. Using this tool, you can monitor the success of your content production process and optimize your creative output.

5. Social Media Strategy

As social media is quickly becoming one of the most important marketing channels for businesses these days, the key to success is in not only being able to create the most compelling content but also being able to successfully promote that content to the right audience.

A growing number of companies can no longer ignore this vital part of their marketing since social media platforms like Twitter, Facebook, and others are dominating the market. However, it is still a fact that a large number of businesses are not taking advantage of social media marketing effectively because they do not really understand how to use it.

The most effective social media strategy is one that leverages all the platforms that you use. By publishing content on multiple social networks, you can reach more people and discover new audiences.


If you want social media to reach your potential, then you need to have a program that can do it. Besides providing SEO-oriented tools, Semrush comes with a Social Media Toolkit that allows you to schedule and publish your posts. This tool allows you to monitor your followers and gain insight into all major social media networks.

Semrush Social Media Toolkit
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Each social media platform has its own set of guidelines, and Semrush’s social media toolkit makes it easy to manage each of them. Using this tool, you can spy on your competitors’ online activities and social media strategies. Therefore, it will help you develop your own strategies. Additionally, Semrush allows you to manage your Facebook, Messenger, and Instagram ads from your dashboard.


Similarweb does not offer an equivalent toolkit for Social Media platforms.

Winner: Semrush
Semrush includes a robust Social Media toolkit that enables you to schedule and posts your content. With this tool, you can monitor your followers and get a sense of your social media activity.
Additionally, you can track your social media ad performance and identify under-performing ads (if any) so that you can optimize your campaigns and ad spend quickly.

6. Collaboration & Reporting

When you are an SEO and marketing agency, you need to be able to handle a very large amount of data. You need to know what is working and how to improve it. Now you can combine all data reports in one place and convert them to different formats to suit your needs.

As a result, your customers will be able to understand and make the best use of the data you have collected. In addition, they will feel more confident in the success of the project and will come back to you to work on other projects in the future.

Semrush and Similarweb both have the Reporting & Collaboration option, which makes your job easier. But which of them offers more options and features, let’s check them out.


Semrush allows you to get a detailed report of all your campaign activity in one place. You can use different filters to customize your data reports according to your preferences. Its user-friendly interface makes it very easy to use and you can set your own filters to make the app work for you. Its collaborative features allow you to share data reports with team members or clients, making it perfect for any SEO project.

With Semrush, you can create or even schedule custom white-label PDF reports with drag and drop functionality. Apart from that, you can also connect to Google Data Studio, which allows you to embed external data sources such as Google Analytics, Google Search Console, Google Ads, Google My Business, BigQuery, Google Sheets, YouTube, and more.


Similarly, Similarweb also offers collaboration and reporting options, but with limited functionality. You have an option to build custom pdf reports either by using drag & drop functionality or prebuilt templates.

In comparison to Semrush, Similarweb lacks some key features, such as the ability to create white-label reports or embed data from external sources.

Winner: Semrush
With Semrush, you can quickly build entire SEO reports with just a few clicks. Using advanced reporting and collaboration features, it lets you keep track of everything in one place and gives you a clear picture of what’s happening.

7. API & Integration

As automation continues to become an increasingly important part of business processes, how companies automate and integrate different tasks to achieve greater efficiency and productivity has become crucial.

Semrush and Similarweb both offer APIs and support integration with external applications. Take a look at this list and see which one offers the most integration options.


Semrush offers integration support for all major applications. Some of the major ones are as follows:

Google tools: Google Analytics, Google Search Console, Google My Business, and Google Ads

Social media platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google My Business, YouTube

Text editors: WordPress, Google Docs

Other: Majestic, Trello, Zapier

Semrush’ API lets you access the following data: traffic, organic/paid results, competitors, top domains, backlinks, position tracking, technical health, keyword research


Similarweb offers only integration with Google Analytics at this time. There are no integration options with other Google Tools, Social media sites, or Text editors.

Similarweb’s API lets you access the following data: traffic, organic/paid results, competitors, top domains, demographics

Winner: Semrush
Semrush provides you with integration options with all major Google tools, social media platforms, and text editors. In addition to that, it provides access to all major data sets through API integration.

Our feature comparison section above encompasses many tools that are useful for SEO, Social Media Marketing, Content Marketing, and competitor analysis. As you can see, Semrush provides more value across all segments. At no additional cost, it offers an impressive array of tools (except Semrush .trends addons).

On the other hand, Similarweb has limited resources, and advanced features are only available at an additional cost. It is evident from our experiences that Semrush is an extremely effective tool for digital marketing and SEO. However, if you are still not convinced, here are 5 other strong reasons why you should choose Semrush over Similarweb.

Semrush Vs Similarweb – 5 Strong Reasons (Why Choose Semrush Over Similarweb?)

You can take your business to new heights by utilizing Semrush’s incredible SEO tools and resources. For your better understanding, we have listed 5 strong reasons why you should choose Semrush over Similarweb.

So let’s get started…

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1. An Ultimate All-Inclusive SEO Tools

SEO is a complicated practice that requires extensive time and effort to master. No matter how experienced you are, there are still things you can do to make your job easier. Semrush is a great tool to use…

Semrush is the most popular and powerful SEO suite (50+ tools) for professional SEOs and digital marketing teams. It provides you with actionable recommendations that can help you optimize your content, website, and marketing campaigns much more quickly.

Semrush Ultimate All Inclusive SEO Tools
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There is no doubt that Search Engine Optimization is one of the most challenging aspects of any online marketing strategy. Finding the right keywords and writing content that suits your audience can be tedious and frustrating. What if you could combine all of these features into a single, easy-to-use tool that has reliable capabilities?

Semrush is a comprehensive set of tools designed to help you maximize your online visibility and optimize your SEO. It lets you manage all your digital marketing tasks from one place, including SEO, content marketing, competitor research, PPC, and social media.

Additionally, it integrates with all the major Google and Social media apps such as Google Analytics, Google Search Console, Facebook, Instagram, etc., and provides a detailed analysis of your SEO efforts.

On the other side, Similarweb is a web analytics tool that provides you with an in-depth view of your website traffic, but that’s all they do. Similarweb doesn’t give you any sort of social media or content marketing insights. Furthermore, they don’t even provide any recommendations on what to do with the data you’re collecting or even provide any suggestions on how to improve your website structure.

2. Advanced SEO Suite

Semrush is a complete suite of powerful and comprehensive SEO tools that allows both experienced and inexperienced users to find and analyze SEO statistics for any website, in seconds. Using these tools, you can perform complete SEO analysis including keyword research, keyword gap analysis, rank monitoring, backlink analysis, on-page SEO, technical SEO, local SEO, site audit of the site.

Semrush Advanced SEO Suite
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Apart from that, Semrush strives to give you the most up-to-date and accurate information. With 20 billion keywords, 40 trillion backlinks, and 142 Google search result databases, it is a leading product in online marketing. Therefore, you can expect better results with more accuracy.

Whereas, Similarweb offers only basic SEO tools for web traffic analysis. There are no advanced analytical tools for in-depth keyword research, rank monitoring, and backlink analysis.

3. Data Accuracy & Precision

Semrush is a leading SEO and digital marketing software suite that empowers all types of businesses to gain an advantage over their competitors. It is designed with proven features to analyze backlinks, identify competitors, research keywords, track SEO metrics, keyword rankings, manage PPC, social media, and outreach.

You would be surprised to know that Semrush has one of the fastest backlink crawlers on the market. By crawling 25 billion URLs per day, they outperform all major competitors.

With over 20 billion keywords in 142 databases for different countries and 500TB of pure clickstream data across 200 million panelists, Semrush is a high-quality keyword analysis tool that helps you discover which keywords your competitors are targeting and keep an eye on your competitors’ keyword strategies.

Additionally, you have access to Semrush’s 40T+ backlink database, which allows you to leverage valuable links to develop your brand, one of the most effective methods for driving traffic and gaining authority.

As a final point, all data reports from large databases tend to be both more informative and more accurate.

However, Similarweb has similar data accuracy to Semrush for large and medium-sized websites. But, if a website gets less than 50,000 visits per month, the accuracy of the data is drastically reduced.

Additionally, there is no backlink database and the size of the keyword database is unknown.

4. Plan & Pricing

Businesses are often concerned about pricing for good reasons. A competitive price is one of the first things potential customers notice, and if the prices are not competitive, this can turn them off. In fact, the price of a product has a significant impact on its customer base.

Therefore, in order to fully understand the differences in pricing between Semrush and SimilarWeb, let’s take a closer look. By knowing the price of each tool, you will be able to make an informed decision.

Semrush Plan & Pricing

Semrush is the only platform that brings together all of these analysis tools in one place. No matter if you’re a blogger, affiliate marketer, or digital marketer, this is the only suite you need if you want to scale your business to the next level.

However, they do not offer a free plan, but a free trial is available so that you can try some of their well-structured and effective features.

Currently, Semrush offers three subscription plans, priced as follows:

Semrush Plans and Pricing
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  • Pro –  $119.95 monthly
  • Guru – $229.95 monthly
  • Business – $449.95 monthly

1. Pro Plan – For freelancers, startups, and companies with a limited marketing budget, this plan is perfect. This plan costs $119.95/month or $99.95/month for a 12-month subscription (billed annually).

Semrush Pro Plan Features:

  • Projects: 5
  • Keyword Position Tracking: 500 keywords (daily updates)
  • Crawling of Pages (Per Month): 100,000
  • Monitoring social profiles: 50
  • Results per report: 10,000
  • Reports per day: 3,000

2. Guru Plan – This plan is tailored to meet the needs of small and medium-sized businesses (SMBs), as well as growing agencies. For this plan, your monthly subscription fee is $229.95, and your annual subscription fee is $191.62/month (billing annually).

Semrush Guru Plan Features:

  • Projects: 15
  • Keyword Position Tracking: 1500 keywords (daily updates)
  • Crawling of Pages (Per Month): 300,000
  • Monitoring social profiles: 100
  • Results per report: 30,000
  • Reports per day: 5,000

3. Business Plan – Large agencies, commercial e-commerce sites, and companies with an extensive web presence should choose this plan for their needs. For this plan, the monthly subscription fee will be $449.95, and the annual fee will be $374.95 (billed annually).

Semrush Business Plan Features:

  • Projects: 40
  • Keyword Position Tracking: 5000 keywords (daily updates)
  • Crawling of Pages (Per Month): 100,00,00
  • Monitoring social profiles: 300
  • Results per report: 50,000
  • Reports per day: 10,000

Semrush .Trends Pricing

As we discussed earlier, Semrush .Trends allow you to see detailed statistics about the audience behavior and traffic sources that drive traffic to a particular website, as well as learn how to improve your own site from this data.

Semrush .Trends is a premium addon that is provided by Semrush. If you have a Semrush subscription, you can access Semrush .Trends data for $200 per month. As part of the existing subscriptions of Business, Guru, and Pro, the cost would be:

Semrush .Trends Pricing and Plans
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  • Pro: $319.95/month (including $200 for .Trend Addon)
  • Guru: $429.95/month (including $200 for .Trend Addon)
  • Business: $649.95/month (including $200 for .Trend Addon)

When you sign up for Semrush .Trends, you will have full access to the results, reports, and features of Traffic Analysis and Market Explorer.

Similarweb Plan & Pricing

Similarweb offers a free account that allows you to use a certain amount of their pro tools free of charge but for a limited time only. With the free account, you get 5 results per metric, 30 days of mobile data, and 3 months of web traffic data.

Similarweb Pricing and Plans
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However, it is important to keep in mind that the free plan is only valuable for three months. Beyond that, it doesn’t really add much value to the user. But the good thing is that you have more than enough time to assess the capabilities of the service.

If we talk about the paid plan with Similarweb, there are no fixed prices for premium plans; you can customize the plan to meet your specific needs. As part of your customized plan, you will receive the following benefits.

  • Results per metric are unlimited
  • Mobile app data for 28 months
  • Web Traffic Data for up to 3 Years

It is important to remember that every extra feature on a customized plan will cost extra. As you have to decide which features you need yourself, you may miss some very useful features (or buy those which you actually don’t need).

5. Trust & Popularity

It is obvious that Semrush is one of the most important tools in the online industry. Over the past 13 years, it has been continuously updated with cutting-edge technologies to offer the best results. Over the past few years, Semrush has won some of the following awards and appreciations.

Let’s take a look…

Semrush Realibility
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  • Around the world, this tool has been used by more than 7 million marketers.
  • Semrush has been recognized with 14 international awards for SEO software.
  • More than one-third of Fortune 500 companies use Semrush as their primary marketing tool.

Besides that, we believe that this is the only section where we don’t need to elaborate on why Semrush is a better choice for most marketers and professionals. If you want to be sure, check out the user reviews; this will dispel any doubts you may have.

G2 Reviews: Has a rating of 4.5 stars based on over 1,190 reviews.

TrustPilot: Has a rating of 4.4 stars based on over 260 reviews.

Capterra: Has a rating of 4.7 stars based on over 1370 reviews.

FAQ – Semrush vs Similarweb

Final Thoughts – Semrush vs Similarweb, Which Is Better?

In this comparison post, we hope to provide you with meaningful insights into Semrush vs Similarweb.

There’s no doubt that Semrush is an efficient and extensive SEO tool that’ll help you scale your digital marketing to new heights. Compared to Similarweb, it offers more tools (more than 50), a bigger database, excellent support, advanced SEO features, and a reasonable price.

Do you want to share anything about your experience with Semrush vs Similarweb? Let us know what you think in the comments below!

Apart from that, We encourage you to share this post with your friends and family so it can reach a wider audience. Please do not hesitate to reach out to us if you have any further questions or concerns.

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4 thoughts on “Semrush vs Similarweb: Which Is the Best SEO and Marketing Tool in 2023?”

  1. Hey Mohit,

    First of all thanks for sharing detailed comparison about Semrsh and Similarweb. There is no doubt that Semrush is one of the powerful and feature in-reach complete suite for all digital entrepreneurs.

    Where as Similar web offers specific data as per business requirements. Though, Semrush is far better that Similarweb at single subscription.

    Keep up and good work.


  2. Hey Mohit ,

    Article is outstanding. You explain evey point regarding Similarweb and semrush comparison.
    This article definitely help user for there taking decision in between Semrush and Similarweb which are best

    Good work

    Yogesh Sambare

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